Best Email Marketing Software

With a $42 return on investment for every $1 spent, it's clear that email marketing is a powerful tool.

However, choosing the right software is key to maximizing the potential of email marketing.

When combined with tools for segmenting lists, growing your audience, and integrating all of your marketing channels, email marketing software becomes a powerful tool for attracting new clients and increasing profits.

However, there are a ton of tools out there, and not all of them are all that great... So let's focus on the best ones.

The Best Email Marketing Software

Top Pick

RECOMMENDATIONS

ACTIVE CAMPAIGN

DRIP

MooSend

#1. Active Campaign

The simplest email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automation to assist you in customizing campaigns for each subscriber.

As you set up the platform, there are help manuals available everywhere, and ActiveCampaign offers prompt, courteous customer service.

Pros

• Excellent automation features that make customer interactions simpler

• Quick, friendly, and helpful customer service

• Data migration and implementation services are included for all plan levels

• Free CRM with built-in sales automation

• Has more than 850 connections to the most widely used programs

Cons

• The learning curve might be difficult

• The Lite plan has few features (and includes ActiveCampaign branding)

• Plans quickly increase in cost as contacts increase

Pricing

Customer experience automation (CXA) software with email capabilities is called ActiveCampaign. It offers more than 850 integrations and is made to manage contacts and the sales process.

The software can be tried out for 14 days without cost. The next step is to sign up for one of the four premium programs, which you can do either monthly or annually.

Depending on the plan, the savings for paying annually ranges from 15% to 40%. Each plan's price is also based on the number of contacts it includes (nonprofits receive a 20% discount).

Here is a price breakdown:

• Lite: $15+ per month

• Plus: $70+ per month

• Professional: $159+ per month

• Enterprise: $279+ per month

Conclusion

You can purchase a plan, keep the essential elements of the plan, and modify it for the number of contacts you have. For $405 a year, you may get the Lite plan, which includes 500 contacts, and gradually upgrade it to 100,000 contacts.

The possibilities of your platform for customer relationship management (CRM) are increased by the Plus, Professional, and Enterprise plans.

ActiveCampaign has the advantage in this market because it assists organizations in creating automations that are tailored to raise subscriber engagement.

The user interface is simple to use, intuitive, and provides resources for any queries that may arise.

Additionally, sales automations are included so that your marketing and sales processes may collaborate to increase revenue.

👉 Click here to try Active Campaign!

Moosend

The most cost-effective alternative is Moosend, not only because its premium plans are cheaper than most of those on the market, but also because you can choose to pay either by the number of subscribers or the number of emails sent, whichever is more affordable for you.

Additionally, its capabilities are simple to use and make it simple to send your audience engaging emails at the appropriate times.

Pros

• Cheap plan prices

• The choice to just pay when sending emails

• Utilize a template from the library or one that is simple to customize

Cons

• Gmail and Hotmail accounts are unable to send emails

• Lesser-developed user interface

• Only a few integrations

Pricing

Users of the affordable platform Moosend have the option of being invoiced via email or by subscribers. If you need assistance customizing one of the many supplied templates, phone support is available.

There are 1,000 subscribers included in Moosend's Free Forever plan, as well as a Pro Plan and an Enterprise plan with tiered pricing.

To find out the cost of the Enterprise package, get in touch with Moosend. The cost of the Pro Plan depends on how many customers there are.

The price if you pay monthly is listed here; but, if you pay annually, you'll save 20%. If you're a nonprofit organization, you'll also get a 25% discount.

Here’s a breakdown of pricing:

• $10 monthly for up to 2,000 subscribers

• $20 per month for 2,001 to 2,500 subscribers

• $30 per month for 2,501 to 5,000 subscribers

• $40 per month for 5,001 to 8,000 subscribers

Conclusion

You can choose to pay using credits, which Moosend refers to as the number of emails sent (which includes infinite subscribers).

You can send 1,000 emails with 1,000 credits, which costs $1. The Pro Plan's features, like landing pages and transactional emails, are also available with this option.

One of the most economical email marketing tools available is Moosend, which also qualifies as the most cost-effective alternative because it is capable of handling the majority of email marketing campaigns for small firms.

You can choose the payment method that is most cost-effective for your company by paying either by the number of subscribers or the number of emails delivered.

2. Mailchimp

Because it contains the functionality that the majority of businesses require without being excessively complicated or confusing, Mailchimp is the best email marketing software overall.

Campaigns may be planned, A/B testing, and reports including open rates, click-through rates, unsubscribe rates, and other metrics can be obtained.

In addition, of the apps we reviewed, it offers the most generous free-forever programs.

Pros

• Free-for-all approach (up to 2,000 contacts)

• Simple to design and modify campaigns

• Clear reporting that enhances upcoming sends

• Combines with a huge range of software platforms

Cons

• Larger contact lists are more expensive (more than 15k subscribers)

• Phone help is minimal.

• It is not intended for advanced marketing teams

Pricing

The free Mailchimp plan allows for up to 2,000 contacts and 10,000 monthly email blasts. Its platform is one of the most user-friendly, with drag-and-drop tools that will enable you to customize your emails.

Aside from the free plan, there are three paid options that range in price depending on the number of subscribers (nonprofits receive a 15% discount).

Price breakdown below:

• Essentials: $9.99 to $270 per month

• Standard: $14.99 to $540 per month

• Premium: $299 to $1,190 per month

Conclusion

Mailchimp is an excellent tool for any company searching for an easy way to send emails to its consumers.

It offers a simple email editor, and after you upgrade to the first subscription plan, you gain access to more advanced capabilities like A/B testing and multi-step journeys.

Users will like the simple reporting that allows them to evaluate what is and isn't working. Open rates and click-through rates are easily determined, allowing business owners to determine whether or not readers are responding to the material.

3. MailerLite

Because of its drag-and-drop interface, MailerLite is the simplest email marketing program to use and enables you to easily create the design you want. The company's mission is centered on simplicity, so the software has a streamlined and clean appearance.

Pros

• Designing emails is simple thanks to a drag-and-drop interface

• Plan with no cost for up to 1,000 contacts

• Email assistance

• There are many email templates available

Cons

• Does not include CRM features

• Just a few integrations

• To open an account, a lot of company information is required

Pricing

Because of its superior user-friendly platform, MailerLite is the ideal option for simplicity of use. If users run into any issues, email help is available to address their concerns.

It offers a free-for-ever plan with 12,000 email blasts and 1,000 subscribers. There is a premium plan available if you require more bandwidth or desire more sophisticated capabilities (such as the capacity to remove MailerLite branding).

Cost varies according to the number of subscribers. You have the option of paying annually or monthly, although the annual plan offers a 30% reduction. Additionally, nonprofits get a 30% discount.

The price is broken down as follows:

• Up to 1,000 contacts: $10 per month

• 1,001 to 2,500 contacts: $15 per month

• 2,501 to 5,000 contacts: $30 per month

• 5,001 to 10,000 contacts: $50 per month

Conclusion

All of the necessary components for email marketing are present in MailerLite, which does not overburden its platform with complex features.

This makes it the ideal choice for companies looking for an easy-to-understand method of email marketing that they can learn in a matter of days rather than months.

Hubspot

The greatest all-in-one marketing suite is Hubspot, which offers excellent tools and reporting for all of your marketing initiatives across a variety of media (website, social, email marketing, and more).

With Hubspot's CRM, you can keep track of every contact information and draw customers through lead forms, live chat, and online advertisements.

Pros

• The full marketing suite includes CRM, social networking, blogging, as well as email marketing capabilities

• The email health tab helps keep deliverability rates on track

• Only pay for the contacts you are advertising to

• Track leads throughout their purchasing journey

• Useful online training tools

Cons

• There is no free or low-cost plan available

• Not for organizations searching just for email marketing tools

• Integration of a different CRM, such as Salesforce or Pipedrive, is difficult

• A steep learning curve is required to fully realize the marketing potential

Pricing

Hubspot is a global leader in CRM services, including email marketing. The platform is capable of handling everything from emails to social media postings to blog writing, making it the best platform for an all-in-one marketing solution.

There is a 14-day free trial period, after which you must subscribe to one of their three premium programs.

While it is free to maintain an unlimited number of contacts, you will be charged an extra price if the number of emails you send exceeds the specified restriction.

If you pay annually, you may save 10% on the first two plans. (The Enterprise plan requires an annual payment.)

Here is a list of their pricing:

• $50 per month for the Starter package (up to 1,000 contacts)

• $800 per month for the Professional package (up to 2,000 connections)

• $3,200 per month for Enterprise package (up to 10,000 contacts)

Conclusion

Hubspot centralizes all of your marketing activity so you can see how contacts interact with your website, Google AdWords, social media, and email marketing.

It gives company owners insights into the buyer's journey, allowing them to better adapt their marketing efforts for success.

The platform provides a thorough training platform that not only teaches users how to utilize the system but also emphasizes best practices for effective marketing campaigns.

Drip

Because of its comprehensive workflows and cutting-edge list segmentation, Drip is the ideal email marketing tool for e-commerce enterprises.

This combination results in subscribers receiving timely follow-ups based on their interactions with your emails and tailored emails that are triggered by their purchase behaviors on your website.

Pros

• Simple and effective drip tactics

• Simple to assemble and use

• Fantastic customer service

• Sophisticated segmentation of contact lists

Cons

• Lacks some crucial integrations

• No drag and drop feature for creating templates

• Only available throughout the weekdays starting at 9 a.m. to 5 p.m. CST

Pricing

Drip is the greatest email marketing tool for e-commerce businesses because it was created to enhance the online shopping experience for customers. When setting up and utilizing the service, its user assistance is accessible to assist. We enjoy how you can filter your lists to give users the greatest website and email alert experiences possible.

Drip offers a 14-day free trial and a single plan with monthly prices ranging from $19 to $1,599 based on the number of contacts in your account.

Here are some examples of the price ranges:

• $19 per month for up to 500 contacts

• $29 per month for 501 to 2,000 contacts

• $39 per month for 2,001 to 2,500 contacts

• $49 per month for 2,501 to 3,000 contacts

Conclusion

It is recommended to obtain information directly from the website for charges greater than this amount of contacts.

Before you need to get in touch with them for personalized corporate pricing, the tiered scale extends up to 140,000 contacts for $1,599.

Drip was created with e-commerce in mind, therefore its lead generation forms, processes, and email templates were created with e-commerce best practices in mind.

You may hyper-target your campaigns with its powerful segmentation and customization to boost user engagement.

FAQs

What Is Software for Email Marketing?

Users of email marketing software can develop, send, and track emails to their subscriber lists.

Using software makes it simpler to develop effective emails and gives you access to crucial statistics like open rates and click-through rates. Because the email is more tailored to the recipient's interests thanks to advanced platforms, there is a higher chance that they will interact with it.

Almost every industry can benefit from email marketing as a marketing technique. For instance, if a customer leaves an item in their shopping basket, an online retailer can automatically send them a follow-up email to remind them to complete the transaction.

A SaaS product can persuade users to demo a product, and based on whether the lead accepts their offer, users can choose how persistently to follow up. Even though email marketing is by no means a novel strategy, industry reports have shown it to be beneficial year after year.

How Much Does Email Marketing Software Cost?

Software for email marketing often offers several plans depending on how many connections you have. The least expensive package often costs nothing or $50 per month.

The most expensive package might run you thousands of dollars each month. The majority of plans feature at least a two-week free trial period and give customers who pay annual discounts.

How many features you require and how actively you use email marketing will determine how much you pay. This is because most software bases its fees either on the volume of emails stored in the database or on the volume of emails sent.

As a result, it's critical to closely monitor your behavior to determine whether your monthly expenses are rising.

Email Marketing: Is it included in CRM software?

You can email contacts that are stored in the database with some CRM software. It does not, however, have the extensive feature set that software made specifically for email marketing will have.

The email marketing feature in a CRM is mostly intended for users who just occasionally need to send emails and don't require a design or automated campaigns.

It makes sense to purchase a different email marketing software from your CRM if you want to automate automations to enhance subscriber engagement or if you want more sophisticated reporting.

What Usually Comes With Email Marketing Software?

You can create emails, add contacts, schedule email campaigns, and view data on how your emails are performing with almost all email marketing tools.

By using sophisticated software, you can automate emails based on how contacts interact with any of your marketing platforms, A/B split test different sections of the email, and segment your contact list based on interests.

Additionally, most lead-generating tools allow you to add lead forms to your website and build landing pages to increase the number of subscribers in the database.

TL;DR

We recommend Active Campaign as the best email marketing software for growing & monetizing your list.