We no longer have the luxury of automation. It’s an essential aspect of any well-run organization. A marketing automation system may have the greatest impact on the company’s frontline, which is its marketing department.
Find out about the finest marketing automation software whether you want to brush up on your marketing automation skills or automate your whole marketing department. We learned the ins & outs of this collection of tools and then compared them to some of the best software available on the market.
What is Marketing Automation?
Technology for automating marketing operations and campaigns across numerous channels is referred to as marketing automation. It is possible to send automated emails, social media posts, and SMS messages to consumers using marketing automation. Automated messages are sent according to workflows, which are sets of instructions.
Customized workflows may be established from the beginning or adjusted over the course of a campaign to improve outcomes. In order to boost income and efficiency, marketing and sales teams utilize chatbots to automate internet marketing initiatives. Employees may focus on higher-level issues when repetitive jobs are handled by automation, and the human factor is minimized.
What are The Different Types of Marketing Automation Software?
- Automated e-mail marketing
- The use of automated SMS marketing
- Marketing on social media using automation
- Automated direct mail marketing
- Automated marketing predictions
- Automation of audience segmentation
- Marketing automation for gathering leads
- Marketing automation may be tested in two ways.
- Automated e-commerce marketing
- Automated B2B marketing
- Marketing automation for the public sector
Features for Choosing The Right Marketing Automation Software
Automation
Marketing automation solutions are part of a bigger marketing software platform. They enable you to create portal system sequences to complete several tasks. So how is this used in marketing? It’s largely built on email advertising, but there are lots of social media advertisements and Telemarketing too. It all comes with processes.
Workflows
To better understand processes, let’s look at an example:
As a starting point, consider sending out an ad to all of the people who have liked your Facebook page. Automated workflows begin when someone clicks on an advertisement. Sending an e-mail to a page where customers can see products specifically selected for you based on their previous online behavior is one way to do this.
Alternatively, another branching of the automated chain may do something different, such as sending a promotion email to individuals who saw the ad but do not read the email. You don’t have to do anything to make it happen. Only at crucial points should you become engaged. Templates for workflows are common in good marketing automation solutions.
Using a visual dashboard, you may also make changes to them. If-Then logic appears to be growing a tree, with either-or branches. You may simply block off these operations using drag and drop.
Segmentation
Audience segmentation is a helpful technique as well. It is possible to automate the process of classifying all of your contacts according to numerous categories. Information gleaned from profiles or social media sites, as well as data stored in your database, is used to make these determinations about them. The segments can also be edited and new tags and groups can be added.
This improves the marketing automation platform’s capacity to personalize content for each contact. For instance, an online sports store can use different background images depending on the customer’s purchasing history while sending out an email newsletter to all of its subscribers. Segmentation can also be done based on demographics, the type of device they use, or their geolocations, for example.
Predictive Analytics
It’s possible to employ marketing automation systems for predictive functions as well. All the activities in your ad interactions or funnels may be viewed through this tool. It may optimize a wide range of marketing decisions based on information about your successes and failures.
Some examples of this include the most effective times of day to publish an ad or e-mail, etc. It also provides lead scoring, which tells you how likely a potential customer is to interact or make a transaction.
The lubricant that connects the marketing and advertising pipelines, you might say, is marketing automation software. New consumers may be found and nurtured by using this method.
Best Marketing Automation Software
ActiveCampaign
Customer experience automation is what ActiveCampaign claims to do. Overall, it is one of the finest options. A marketing automation system includes a CRM with email marketing. Sales, marketing, and customer service are all covered by ActiveCampaign. Marketing automation software is widely available, and many of them are excellent. Automated workflows that may be used for drip campaigns are among them.
Using a CRM, you may tag and label your customers. This allows you to tailor your marketing messages to meet their requirements. Form options are available to convert curious individuals into potential customers. An integrated marketing plan may be created with ActiveCampaign. You may also use social media marketing tools to your advantage. ActiveCampaign scores lead based on how they respond to your marketing efforts.
Price buckets are available in ActiveCampaign. The cheapest option is $9 a month if paid in full each year. You may require the $49 per month Plus plan if you’re serious about marketing automation.
This is Where ActiveCampaign Shines:
- A user is a person.
- Startups
- SMBs
- Ecommerce
- Management of relationships with customers
- Automated marketing
- Segmenting the target market.
- Lead tally
- Management of online reputation
HubSpot
HubSpot is a well-known tool for CRM and inbound marketing. Marketing automation tools are part of HubSpot’s marketing solution. Email marketing has come a long way. You don’t need to know how to code to create emails. The visual nature of workflows makes them easy to design. Triggers may be created and customized. Automated reactions can be triggered by them.
Sign-up and selling processes, for example, can both be automated. There are drip marketing and landing sites to choose from. Marketers may use tools to pass customers on to sales. In addition, lead scoring is included. It also automates routine operations, such as sending out notifications to agents. HubSpot offers a free email marketing tool set. HubSpot Marketing costs $45 per month, payable yearly, for more advanced marketing automation.
It’s Preferable to Use HubSpot for
- Startups
- SMBs
- Huge corporation
- Workflow automation
- Automated email marketing
- Developing a relationship with a potential customer
- Incorporation of CRM
- Marketing that draws customers to you
Salesforce
Known brand CRM Marketing automation is available through Salesforce. Social media & email marketing, it is part of Salesforce’s overall marketing cloud. Emails can be personalized. You create multi-channel customer journeys that work for all of your customers.
Every interaction with a consumer generates data that may be used to further categorize them. To ensure that the proper information reaches the right customers, segmentation is an important part of planning the next email campaign. A/B testing is a feature of Salesforce as well.
Reports on the outcomes of this and other initiatives can be generated automatically. Social listening & sentiment analysis reports can also be automated. Finally, Salesforce provides mobile marketing or digital advertising tools, as well as other services. Salesforce for email, mobile, and online marketing costs $400 a month if paid in full each year.
Salesforce is Best Suited to:
- Small and medium-sized businesses (SMBs)
- Sending out emails for marketing
- Segmentation of the audience
- Involve yourself in the day-to-day
- Marketing on the internet using various forms of social media
Pardot
One of Salesforce’s products is Pardot. This is a solution for B2B marketing. Lead generation and sales automation are just two of the many areas in attempts to streamline organizations. Using this marketing automation tool is a great way to keep prospects engaged and progress them through the sales funnel. Cold lead retargeting is made easier with its assistance. A visual editor is at your disposal for creating elaborate processes.
To improve the efficiency of their marketing automation, Pardot makes extensive use of artificial intelligence (AI). An improved and more polished version of the Salesforce marketing product, in general. Increasing return on investment (ROI) and improving the customer experience are top priorities. There are a variety of Pardot price options. Monthly payments begin at $1,250 and can go upward to $15,000 if paid annually.
For The Following Reasons, The Product Name is Best:
- Enterprise sales teams for large corporations
- Sending out electronic mail
- Workflows that can be automated
- Return on investment (ROI) reporting
Infusionsoft By Keep
Infusionsoft is just a product of Keep, a firm that makes software for small businesses. Besides Keap Grow or Keap Pro, Keap also manufactures Keap Enterprise and Keap Enterprise Plus. Keap offers Infusionsoft as a sales and marketing tool. Some additional marketing tools are also included. Additionally, you’ll get access to some basic CRM features. Landing page creation is made easier with the aid of Infusionsoft.
These are excellent for capturing new leads. Using this data, you can customize your content for each lead and increase your conversion rate. It’s also possible to target the proper clients using segmentation. Email marketing is elevated to a whole new level with the help of an Infusionsoft campaign builder. Starting at $129 a month, Keap’s Infusionsoft is an excellent option for small businesses.
Using Infusionsoft, You Can:
- Email marketing software for small and medium-sized businesses
- Tools for managing customers
- To put it another way, “landing pages” are
- Capturing leads
Marketo
Marketo is a top-notch SaaS marketing automation platform. You can track consumer behavior with marketing automation software. Customers that fit your target demographic are identified here. A marketing campaign process may be built in a matter of hours
. Analytics are available to measure the success of marketing efforts. In addition, you receive a complete view of your contacts. The internet, email, chat, and social media are all ways in which you may communicate with others. You can see exactly how your clients are responding to your content in real-time. Lead scoring is performed using lead funnel tools.
Personalized content helps to close sales deals. Numerous tools are available in Marketo. It is possible to use solutions for experience automation and the environment of marketing data. Segmentation is done with the help of AI. Marketo comes in a plethora of flavors. Contact their sales staff for pricing information.
Marketo Excels in The Following Areas:
- Businesses of all sizes
- Customer service improvement
- Use of email as a marketing tool
- The use of online marketing techniques
- Audience segmentation using artificial intelligence (AI)
- Analytical marketing
Sendinblue
All of your digital marketing needs may be met with SendinBlue. Modules are available for both small and large organizations. For keeping consumer information, it contains a CRM. Personalized marketing messages can be sent in response to your client’s current online activities.
Keep your brand in front of people’s minds using this strategy. The CRM profile is also updated in real-time. Sendinblue’s SMS, email, and chat marketing tools are all available through the service. Sendinblue has a variety of options to help you automate your marketing.
Easy-to-use and visually appealing process builder There are pre-built processes, as well as the ability to create your unique workflows. Landing pages, Facebook advertisements, and retargeting are all included in the Sendinblue toolkit. There is a free version of Sendinblue available. There are paid options that start at $25 a month. For business rates, speak with the company’s sales department.
Sendinblue is Ideal for:
- Small and medium-sized enterprises
- Large corporations
- Contact a supervisor
- A tool for creating and managing workflows
- Facebook ad retargeting
Templates abound in Autopilot, a kind of marketing automation software. Templates have a wide range of purposes. Newsletters may be sent out at specific times, and you can even use them as email autoresponders. You may use pre-made templates to collect and nurture new leads. Templates for tracking website and email interaction are also available. Simple drag-and-and-drop capabilities are used to construct emails.
There are, of course, excellent email templates to choose from. Using Autopilot, you may divide your leads into groups of their own. In terms of team cooperation, this is an excellent marketing automation SaaS. Workflows and campaigns may be conceptualized and built collaboratively with other team members in real time.
In addition, it’s a multi-channel communication tool. SMS, Facebook Marketing, Google Adwords, and other methods are compatible. Autopilot has three different pricing tiers, with the entry-level Silver subscription costing $39.20 per month, paid yearly.
Autopilot
It is Best Suited for:
- Startups
- Sales and advertising groups
- SMBs
- Templates for automation
- Teamwork and cohesion
- Capturing leads
GetResponse
It is an inbound marketing tool. Generate new leads and clients for your business, which allows you to develop marketing material. Drag-and-drop functionality is provided by email marketing platforms to allow you to quickly and easily create attractive newsletters. Email templates are also available. Sending messages out at the right moment may be done automatically.
Additionally, an autoresponder is available. Silos let you compartmentalize your connections, allowing you to tailor your correspondence with each one. Automated marketing takes things a step further, though. Rules-based automation that’s easy to understand and use. Real-time analysis of user activity is performed.
Automated replies may be triggered as a result of this. A variety of third-party apps can be integrated with GetReponse. WooCommerce and Shopify are two of the most popular SaaS providers for eCommerce. Landing pages and signup forms are also included. You may choose from a wide range of programs at GetResponse. When paid annually, the price is $12.30.
Use GetResponse When:
- Startups
- Businesses of all sizes
- Inbox creator
- To put it another way, “landing pages” are
- Workflows based on rules
- Segmentation
Omnisend
There are several automated features in Omnisend’s marketing platform. In other words, it’s a tool for sending out emails and SMS messages. Welcome emails and reminders are only two of the many email campaign templates available. Products from the store may be selected and included in emails using a product picker. Using audience segmentation software, you may narrow down your target market.
With the help of a campaign builder, resending and A/B testing may be done automatically. Cross-channel automated processes are also possible. Several prebuilt processes in Omniesned can be modified. Pop-ups & form builders aid in the collection of more prospective customers’ contact information.
Data from third-party e-commerce connections are also available to you. It’s possible to get Omnisend for free. Paid plans cost $16 a month and $99 a month, respectively. Larger companies may be able to acquire a more specific estimate.
It’s Best Suited for:
- User-owned small businesses (SMBs)
- e-commerce integrations for large corporations
- Sending out electronic mail
- A/B testing in marketing automation
Frequently Asked Questions (FAQs)
Before You Begin Automating Your Marketing, What Queries Should You Ask Yourself?
One of the most important things you need to ask yourself as a user of marketing automation is. What time zones and support alternatives are accessible to you should be checked. Email, phone, and real-time chat help are all options. In most cases, you’ll be able to get help via email, but live chat and phone support are also available as options.
Marketing Automation is Needed By Whom?
Automation is used by marketing and sales departments of all sizes to construct high-return-on-investment marketing initiatives.
Conclusion
This year’s top marketing automation tool goes to ActiveCampaign. There was a lot of hard work involved, but everyone on the list is a winner. Sendinblue and Joomla are good choices for B2B marketing if you’re searching for something free; Pardot via Salesforce or Marketing automation may be more your style if you just want something a little more comprehensive.
You can free up your human salespeople to focus on the most critical aspects of marketing, such as developing compelling content and delivering a smooth customer journey, when you automate the monotonous chores.
