- More opportunity: More people click on organic search results than ads (like 10 times more), so you will be able to generate more visitors to your website through search engines with SEO than with PPC.
- Authority: People associate businesses who rank on the top of page 1 for keywords as having authority and trust. So if you rank in the organic spots, you are naturally viewed as more trustworthy.
- The gift that keeps on giving: Unlike paid advertising, when you’ve put in the hard work to get to the top of the search engines for your valuable terms it is not uncommon to stay there for months and even years without having to do anything. You can continue to get traffic, leads, and sales long after you stop paying for SEO (although not recommended because that gives your competitors a chance to catch up. The better strategy is to start working on other keywords that can bring you even more business).
- Way cheaper in the long run: SEO gets easier and increasingly profitable over time. As you build your website’s authority it becomes increasingly easier to rank for other terms, and it can happen much faster. Overtime, your spend-to-revenue ratio continues to improve. And building a bigger asset gets easier and easier (ever notice how Yelp ranks for like every local term ever? It’s because their website has such huge authority that they don’t even have to try anymore.
- One size fits all: SEO is complicated as hell, until you figure it out. Then, it’s pretty much one-size fits all. There are really only TWO different “seo campaigns” I run at this point: one for local businesses, and one for non-local businesses. So, if you have the formula you just ‘run the play’ and you’re good. It’s extremely predictable in 9 out of 10 cases.
- Buyer intent is highest: Except referrals, there are no ‘hotter’ buyers than the people who are searching for your ‘bottom of the funnel’ keyword terms – like “dentist near me”, “emergency locksmith”, etc. They are actively seeking your services. You just need to show up. Compare that to Facebook advertising, where you are interrupting someone who is actively trying to NOT deal with reality…
Sale!
The Hitchhikers Guide to SEO: The Answer to Life, The Universe & Search Engines
products, BooksINSIDER SEO TRADE-SECRETS THAT OPEN THE FLOODGATES TO FREE GOOGLE TRAFFIC
Growing a business is tough.
But I make it easier by exploding your organic traffic and flooding your business with customers eager to buy.
With the most effective SEO system for rapidly scaling companies in the world.
While everyone else is running around screaming ‘SEO is dead’ and ‘Google’s algorithms are unpredictable’ we’re sitting back, completely relaxed, getting more free organic traffic from search engines faster than ever.
How?
Because Google is an algorithm. And algorithms are math.
And like any mathematical equation, when you have the correct formula, you get the correct answer – every time.
I’ve put that formula into a free report for you to download that reveals the most powerful SEO secrets to open the floodgates to organic traffic.
What you are about to read is a passion-fueled truth bomb littered with (some) profanity that exposes the SEO industry for the scam that it is. Read on at your own risk, because once you do you will not be able to erase this knowledge.
$0.00
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“What are the Pros and Cons Of SEO?”
SEO Pros:
- More opportunity: More people click on organic search results than ads (like 10 times more), so you will be able to generate more visitors to your website through search engines with SEO than with PPC.
- Authority: People associate businesses who rank on the top of page 1 for keywords as having authority and trust. So if you rank in the organic spots, you are naturally viewed as more trustworthy.
- The gift that keeps on giving: Unlike paid advertising, when you’ve put in the hard work to get to the top of the search engines for your valuable terms it is not uncommon to stay there for months and even years without having to do anything. You can continue to get traffic, leads, and sales long after you stop paying for SEO (although not recommended because that gives your competitors a chance to catch up. The better strategy is to start working on other keywords that can bring you even more business).
- Way cheaper in the long run: SEO gets easier and increasingly profitable over time. As you build your website’s authority it becomes increasingly easier to rank for other terms, and it can happen much faster. Overtime, your spend-to-revenue ratio continues to improve. And building a bigger asset gets easier and easier (ever notice how Yelp ranks for like every local term ever? It’s because their website has such huge authority that they don’t even have to try anymore.
- One size fits all: SEO is complicated as hell, until you figure it out. Then, it’s pretty much one-size fits all. There are really only TWO different “seo campaigns” I run at this point: one for local businesses, and one for non-local businesses. So, if you have the formula you just ‘run the play’ and you’re good. It’s extremely predictable in 9 out of 10 cases.
- Buyer intent is highest: Except referrals, there are no ‘hotter’ buyers than the people who are searching for your ‘bottom of the funnel’ keyword terms – like “dentist near me”, “emergency locksmith”, etc. They are actively seeking your services. You just need to show up. Compare that to Facebook advertising, where you are interrupting someone who is actively trying to NOT deal with reality…
SEO Cons:
- It takes time: Especially if your website or business is new. Google has been around for a while. Its search engine is “established”. People like it. They make 200 billion dollars a year. And they don’t really see the need to rock that boat, who would? So for the newcomers – you gotta prove you’re legit, and that you’re here to stay.
- Misinformation: There is a ton of misinformation online about what works and what doesn’t. If you don’t know who to follow (and who to avoid) you’ll be spinning your wheels. My recommendation is to learn from the people who have a proven track record of doing this and continue to do it now (what worked 5 years ago is ineffective now).
- It’s “expensive”: I put that in quotes because I don’t think anything is truly expensive when it makes you money. But the out of pocket costs to hire someone to do the work is not cheap if done right. And if it’s gonna take a few months to get an ROI, you will want some cash reserves.
- Too many charlatans: Navigating SEO providers is like walking around a minefield blindfolded while drunk. There are way too many inexperienced providers positioning themselves as “experts”. Plenty of scammers too.
INSIDER SEO TRADE-SECRETS THAT OPEN THE FLOODGATES TO FREE GOOGLE TRAFFIC
Growing a business is tough.
But I make it easier by exploding your organic traffic and flooding your business with customers eager to buy.
With the most effective SEO system for rapidly scaling companies in the world.
While everyone else is running around screaming ‘SEO is dead’ and ‘Google’s algorithms are unpredictable’ we’re sitting back, completely relaxed, getting more free organic traffic from search engines faster than ever.
How?
Because Google is an algorithm. And algorithms are math.
And like any mathematical equation, when you have the correct formula, you get the correct answer – every time.
I’ve put that formula into a free report for you to download that reveals the most powerful SEO secrets to open the floodgates to organic traffic.
What you are about to read is a passion-fueled truth bomb littered with (some) profanity that exposes the SEO industry for the scam that it is. Read on at your own risk, because once you do you will not be able to erase this knowledge.